Salesforce has launched Agentforce in Arabic, marking a significant step in bringing autonomous AI agents to organisations across the United Arab Emirates. The expansion enables government entities, private companies, and service providers to deploy AI systems that understand and operate natively in Arabic, supporting customer service, employee productivity, and operational workflows.
With Arabic now available for Service Agent and Employee Agent, organisations across the Middle East can deliver customer and citizen services in the local language with greater accuracy, speed, and 24/7 availability. The update also enables businesses to automate high-volume and repetitive tasks, improve operational efficiency, and support Arabic-speaking employees through intelligent digital assistants. The move aligns with the UAE's national goals around digital transformation, AI adoption, and talent development.
Agentforce Service offers a unified platform for customer service delivery across industries and communication channels. It is designed to operate continuously, combining human expertise with AI-driven workflows to reduce operational costs, accelerate case resolution, and provide proactive, data-informed support. The system places both AI agents and human agents in a collaborative environment from first contact to final resolution.
