Safaricom's Digifarm Platform Aims To Connnect Farmers To Markets And Services

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Digifarm, a subsidiary of Safaricom, is set on empowering Kenyan farmers through technology, drawing inspiration from the success of M-PESA in driving financial inclusion at the grassroots. Seema Gohil, Director of Digifarm, explained that the platform envisions a future where digital tools transform agriculture across the country.

"Today, everybody can access mobile money on their phone. That is the vision for Digifarm. Twenty-five years from now, I want you to look back and see how technology will have transformed agriculture in this country. Eighty percent of our food is from smallholder farmers, so we must enable them. Technology is the way to do it."

- Seema Gohil, Director, Digifarm

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