Next year, Royal Caribbean Group will update its loyalty programmes, allowing guests to use loyalty points across the companys three brands Royal Caribbean, Celebrity Cruises and Silversea.
Points Choice will enable guests to apply points earned through Royal Caribbeans Crown Anchor Society, Celebritys Captains Club, or Silverseas Venetian Society, towards any cruise of their choice.
For example, if a loyal Royal Caribbean guest is sailing with Celebrity Cruises for the first time, they can choose to apply their points earned to either brands loyalty programme.
