The power of 10 is not just a mathematics trick, but what attached Rich Mnisi to his high-low collaboration with Foschini leveraging accessible luxury.
An inviting email with subject line that read 10 x 10 = 100 landed in Mnisis inbox, creating a clear sense of curiosity and piquing his fashion interests. The brilliant personal touch to the professional email was a clever nod to Mnisis eponymous luxury fashion label turning 10 this year, which coincides with the top SA retailers milestone centenary.
That style happenstance came to life last Thursday with an immersive gallery experience at Zeitz MOCAA Museum of Contemporary Art Africa in Cape Town. The red carpet was rolled out for 150 guests, including Sarah Langa, Khuli Chana, Lamiez Holworthy, Trevor Stuurman and Nadia Jaftha.