The gateway to the renowned Toyota Land Cruiser badge, a nomenclature celebrated as the Master of Africa, has gotten a lot more accessible with the introduction of the all-new FJ.
Starting at a very competitive price of R714 000, the FJ has been introduced to the Land Cruiser family alongside the 300, Prado and 70 Series. Owning a Land Cruiser is now almost R300 000 more affordable than before taken into account the previous entry point was the LC78s almost-R1 million price tag.
While the all-new FJ might share a name and even a few retro styling cues with the discontinued FJ Cruiser, Toyota is quick to point out that the newcomer is not a direct descendant of the off-roader produced between 2006 and 2022 . If anything, the new FJ is more of a spiritual successor to the original, which in turn paid homage to the FJ40 of old which ushered in the backronym for Freedom and Joy.