"This new app is the biggest moment for Pick n Pay Online since we launched asap! in 2020, a move that grew online sales more than 11-fold in under five years," said Enrico Ferigolli, retail executive for the online businesses at Pick n Pay, in a statement on Monday.
"It's the culmination of a four-year journey that began with the rapid roll-out of on-demand grocery deliveries during the pandemic. Now we've brought our online services into one seamless platform, a major step to accelerate growth and elevate the customer experience."
According to the statement, Pick n Pay has spent the past 18 months completely overhauling the asap! app, with both the backend and frontend having moved onto new platforms. "It features enhanced performance, AI-driven functionality and a redesigned user experience," said Pick n Pay.