Food giant PepsiCo has responded to mounting criticism over the new taste and texture of its iconic South African cereal, ProNutro , confirming that the changes are permanent, but not set in stone.
The company says the reformulation is part of a broader effort to modernise the product while improving its nutritional profile. According to PepsiCo, the updated ProNutro contains significantly less sugar and retains its core nutritional benefits, including plant-based protein and essential vitamins and minerals.
But the changes weren't driven by health considerations alone.