OpenAI said on Friday it will begin testing advertisements in ChatGPT for some users in the United States, marking a significant shift in how the company generates revenue from its popular AI chatbot.
The ads will be shown to users on ChatGPT's free tier and the lower-priced Go plan, which OpenAI is expanding globally. Users on Plus, Pro, Business and Enterprise plans will remain ad-free.
According to the company, the ads will appear separately from ChatGPT's responses and will not influence the chatbot's outputs. OpenAI also said user conversations will not be shared with advertisers.
