OpenAI announced Friday it will begin testing advertisements on ChatGPT in the coming weeks, as the wildly popular artificial intelligence chatbot seeks to increase revenue to cover its soaring costs.
The ads will initially appear in the United States for free and lower-tier subscribers, the company said in a blog post outlining its long-anticipated move. Premium Pro and Enterprise subscribers will remain ad-free.
The integration of advertising has been a key question for generative AI chatbots, with companies largely reluctant to interrupt the user experience with ads.
