OpenAI is moving forward with plans to make ChatGPT more widely accessible while introducing advertising in a controlled and user-focused way. Since August, the company's ChatGPT Go subscription has been available in 171 countries, offering messaging, image creation, file uploads, and memory features for 8 USD per month. Starting soon, ChatGPT Go will also launch in the U.S., and OpenAI plans to test ads in the free and Go tiers to allow more users to access the platform with fewer limitations. Paid subscriptions such as Pro, Business, and Enterprise will remain ad-free.
OpenAI emphasized that user trust and data privacy remain central as advertising is introduced. The company stated that ads will never influence ChatGPT's responses, conversations with the AI will remain private, and user data will not be sold to advertisers. Users will also retain control over personalization and can opt out of ads entirely.
The company outlined several guiding principles for advertising:Mission alignment: Advertising supports OpenAI's goal of making AI accessible to all.
Answer independence: Ads are separate from ChatGPT's answers and clearly labeled.
Conversation privacy: User interactions remain private and protected.
Choice and control: Users can manage data usage, clear personalized ads, or choose ad-free subscriptions.
Long-term value: User experience and trust take priority over revenue generation.
Ads will be tested initially in the U.S., appearing at the bottom of answers when a relevant product or service aligns with the conversation. OpenAI plans to avoid showing ads to minors or in sensitive topics such as health, mental health, or politics. Early ad formats will include clearly labeled sponsored recommendations that complement the user's inquiry, such as product suggestions or travel listings.
