NMK Electronics, a Midwich Group company, has officially launched NMK Beyond, a state-of-the-art 21,500-square-foot technology experience hub in Al Quoz, Dubai. Designed to transform how people discover and engage with modern technology, NMK Beyond provides a fully immersive environment where visitors can see, hear, and experience innovation firsthandbeyond the limitations of screens, catalogues, or traditional product displays.
The facility caters to professionals, creators, and future innovators, bringing together the latest in audio, video, lighting, control, infrastructure, and collaboration technologies within dynamic spaces that replicate real workplaces, studios, classrooms, and entertainment venues. Stephen Fenby, Managing Director at the Midwich Group, noted that NMK Beyond reflects how technology is fundamentally changing the way people work, learn, and collaborate and provides a practical space for the industry to explore and test technologies in real-world settings.
A first-of-its-kind technology playground, NMK Beyond features immersive audio-visual environments, a Dolby Atmos-enabled recording and listening studio, AI-powered meeting, training, and collaboration rooms, content creation zones, and realistic setups demonstrating technology behavior in actual installations. Alex Kemanes, Regional Managing Director, MESEA at Midwich Group, explained that the space was designed for non-technical users, allowing technology to operate seamlessly in the background so visitors can experience and understand its value through direct interaction.
