Nigerian businessman Cosmas Maduka speaks plainly when he reflects on success, and his message leaves little room for shortcuts. In a recent LinkedIn post , the Coscharis Group founder addresses a new generation of African entrepreneurs, urging them to build patiently and guard their character, arguing that businesses that last are shaped more by values than speed.
If my life carries one message, it is this: Build slowly. Walk humbly. Honour God. Protect your name, Maduka writes. He frames success not as a sudden breakthrough but as the result of steady choices made over time, adding that endurance in business is rooted in character, not convenience. The post was not framed as advice from a distance. Instead, it drew directly from a life shaped by discipline and long years of learning the trade from the ground up.
Growing up strong through adversity
