Global technology group e has launched Addictech, a campaign aimed at helping families and young people ages 8-19 develop healthier screen habits. Debuted at GITEX 2025, the initiative features conceptual devices highlighting risks of excessive screen use-posture problems, hand strain, and mood swings-and includes short films illustrating these dangers.
Alongside awareness, e UAE offers practical tools such as its Parental Control Service, enabling parents to set limits, filter content, and monitor online activity. The campaign draws on research showing that heavy screen use can negatively impact mental health, sleep, physical activity, and even hand strength.
The etisalat.ae/addictech portal provides age-appropriate advice, actionable steps for families, and access to e parental control features, encouraging balanced digital routines and open communication between teens and parents.
