The hosting of high-powered events in South Africa over the year and the B20 and G20 events during November have shone a spotlight on the opportunities the country offers and helped to position the nation as a world-class destination.
Neville Matjie, CEO of Brand South Africa, says the country's coffers have been boosted and tourism numbers have jumped in the wake of the recent events in the country.
"The Americas have performed strongly, and the Middle East has shown the biggest jump at 58."