As South African traders become more strategic and discerning about their choices, what they expect from their broker of choice has also changed significantly.
According to recent data from Kantars Global Brand Health Tracking study, trader preferences in SA are now shifting increasingly towards trust, transparency, and operational reliability.
Fast access to funds is non-negotiableAmong the strongest findings of the Kantar study was how important a seamless deposit and withdrawal process is for the South African trader. In fact, 42 of respondents chose a smooth deposit and withdrawal process as one of the top three most important criteria for choosing a broker. Financial security was a close second, with 40 of participants identifying it as a crucial factor.