At the core of Moja Rising: Creativity As Currency is the conviction that creativity itself is currency, a tangible asset that enables individuals and communities to thrive economically through the authentic expression of culture and innovation. Led by Bartech's Collen Dlamini and Jonny Cohen, Moja Rising which translates to "Together We Rise" in Swahili embodies unity by fostering collaboration across Africa's diverse creative sectors.
"The future of Africa is not decided in boardrooms alone: it is composed in studios, streets, and stages across the continent," says Moja Rising's executive producer Collen Dlamini. "This initiative is about recognising that creativity is a legitimate economic asset, one that fuels jobs, trade, and the dignity of making a living from cultural excellence."
The creative industries contribute an estimated 58bn to Africa's GDP, representing a vibrant ecosystem of creators and entrepreneurs shaping global markets in fashion, music, film, design and digital content. Yet, this economic powerhouse has remained under-recognised on the global stage. Moja Rising seeks to shift the dialogue from aid to investment, leveraging the momentum of South Africa's G20 presidency to institutionalise Africa's creative sector through partnerships, policy innovation, and sustained capital flows.