Kevin Harts venture capital firm has made its biggest health-tech bet yet. Hartbeat Ventures, the investment arm of the comedian and entrepreneur, led a 35 million Series B round for Simple , an AI-powered health coaching app that helps people lose weight and is now aiming to expand into broader wellness.
Simple was founded in 2019 by Mike Prytkov, who previously built and sold the adtech company Appness. The app has grown steadily, reaching about 700,000 paying subscribers and generating 160 million in annual recurring revenue. Its signature feature, introduced in 2023, is an AI health coach named Avo that gives users personalized advice based on their progress.
Hartbeat joins liquidity in Simple funding