Mitsubishis recent local introduction of the Destinator can be seen as a very strategic move by the Japanese carmaker.
The brand is stuck between a rock and hard place as a somewhat forgotten brand, but with no intention of exiting Mzansi anytime soon. Not even in their hey days where Mitsubishi the biggest volume sellers, but survival means staying relevant and they needed some smart thinking to do just that.
As the medium crossover/SUV segments which have become a price warfare due to the quantity of Chinese products simply isnt sustainable for a brand with a small local footprint, Mitsubishi has opted for the next best things. Entering a segment where the Chinese - and few other for that matter - have much of a presence.
