Missing Middle' Hampers Africa's Tourism Growth

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missing middle hampers africas tourism growth

Africa is forecast to be one of the most influential regions in shaping the global economy over the next few decades. However, key challenges include an absence of mid-market tourism products across the continent. This was discussed at the Skift Megatrends 2026 event on top of Table Mountain in Cape Town on January 27.

Skift Founder and CEO Rafat Ali referenced a recent New York Times report stating that, within the next 25 years, one in four young people globally will be African and Africans are projected to make up one in three people worldwide.

25 years is not that far away. How many of you remember where you were in the millennium when the clock ticked over from 1999? Its not that long ago. So, in 25 years, the African demographic will be the dominant culture of the world, said Ali.

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