As the industry settles into a new and uncertain era following the closing of Omnicom Groups acquisition of Interpublic Group of Cos ., independent agencies are positioning themselves to opportunistically capture share of voice with marketers . With this goal in mind, Mile Marker, the swiftly growing indie media agency, launched in February 2025, today announced the appointments of Neil Smith as EVP of Growth and Emilie Vasu as VP of Business Development .
The hires signal Mile Marker as poised for a new phase of accelerated expansion following a standout first year . The agency, backed by private equity firm, Lightview Capital, has been tailored strategically to meet the specific omnichannel ambitions of growth marketers.
In just 10 months, Mile Marker pitched 13 opportunities and won nine -a win rate driven by the agencys commitment to overdelivering on every ask and operating with speed and agility rarely achieved by independents. With no global mandates to satisfy, the agency is singularly focused on solving client challenges as a domestic enterprise, backed by a human-led, AI-supported operating model that has attracted increasingly larger scopes of work. The agencys razor-sharp Ideal Customer Profile ICP focused on democratized technology, free of walled gardens, has been supported by Lightview with significant investment to generate a best-in-class full range of capabilities to support aggressive, thoughtful growth.
