Meta Platforms' social media app Threads has surpassed Elon Musk-owned X in daily mobile usage, according to new data from market intelligence firm Similarweb, signalling a shift in how users engage with the rival platforms.
Similarweb data shows that as of January 7, 2026, Threads recorded about 141.5 million daily active users on iOS and Android, compared with 125 million daily mobile users on X. While X continues to dominate web usage, Threads' mobile app has seen steady growth over the past several months.
The trend appears to reflect longer-term user behavior rather than a short-term reaction to recent controversies surrounding X. In recent weeks, the platform has faced scrutiny after users were found using its integrated AI tool, Grok, to generate non-consensual nude images, including of minors. The issue has prompted investigations by California's attorney general, alongside probes in the UK, European Union, India, Brazil, and other regions.
