NRTC Group, one of the regions leading fresh-produce groups, has launched Mazraati, a first-of-its-kind Farm-to-Fork digital platform designed to improve traceability, quality control, logistics coordination, and transparency across the UAEs agri-food supply chain. The platform is digitally powered by Etheral IT Solutions LLC.
The launch was unveiled at Gulfood Green 2026, marking a significant milestone in NRTCs sustainability-led transformation and its commitment to supporting national food-security objectives.
Mazraati addresses long-standing inefficiencies in the fresh-food value chain, where fragmentation, limited visibility, and manual processes have historically led to quality losses and wastage at the farm, packhouse, and logistics stages. Built as a single, unified digital ecosystem, the platform connects farmers, packhouses, quality-control teams, cold-chain logistics providers, warehouses, and buyers, delivering real-time, end-to-end visibility from harvest to final delivery.
