Government has vowed to make the cleaning of the countrys cities and towns fashionable.
Deputy President Paul Mashatile launched the Clean Cities and Towns National Campaign at the Walter Sisulu Square in Kliptown, Soweto earlier today.
The campaign is a clarion call on all South Africans to clean where they live.
Organisers say it will be rolled out across the country.
The launch follows concerns of filth in most cities and towns, which is often blamed for discouraging investment and economic growth in the countrys major cities.