Africa is on the cusp of a significant shift in intra-continental trade, with the African Continental Free Trade Area AfCFTA unlocking a new wave of e-commerce growth driven by mobile-first consumers and fintech innovation.
Intra-Africa trade under the AfCFTA reached US208 billion in 2024, representing a 7.7 year-on-year increase.
According to the United Nations Economic Commission for Africa, full implementation of the agreement could add more than 450 billion to Africas GDP by 2035.
