Orlando Pirates chairman Irvin Iron Duke Khoza says the clubs sponsorship deal with Amstel was based on the experience and strong brand legacies of the two entities.
Pirates announced Amstel as their new sponsor at a ceremony that was a whirlwind of glitz and glamour at Orlando Stadium yesterday.
A-listers of the music industry, Sjava and Bucie, entertained the audience that included several Pirates legends like Edward Magents Motale and Happy Jele.
Khoza congratulated his sons, Mpumi and Nkosana, for brokering the deal with the Dutch brewery giant. The clubs previous beer sponsor was Carling Black Label.
There are two elements that we are sharing between ourselves and Amstel... providing experience and maintaining legacies. Amstel, I can tell you, this club is strong on loyalty... if you look at all our sponsorships, theyve gone past 30 years now... with Adidas, Vodacom, weve been together for 30 years.