Kenya recently announced plans to refresh its image with Tourism and Wildlife Cabinet Secretary Rebecca Miano appointing a 23-member taskforce to overhaul Magical Kenya into a brand that resonates with todays travellers.
The taskforce will conduct a deep-dive assessment of Kenyas global tourism perception, benchmarking against leading destinations and crafting a brand strategy aligned to national blueprints, over 12 months.
The announcement has sparked debate among tourism leaders and industry insiders who believe the taskforce faces a complex balancing act of refreshing Magical Kenya without losing the brand equity it has built over decades.