At the recently concluded International Consumer Protection and Enforcement Network ICPEN Conference, the Director-General of the Competition Authority of Kenya CAK, Mr. David Kemei, delivered a presentation on African countries' perspectives on consumer protection, with a particular focus on digital financial services and e-commerce.
Mr. Kemei noted that these sectors are witnessing exponential growth across Africa, fueled by high internet and mobile phone penetration, innovative payment platforms, rapid technological advancements, and supportive government policies.
Drawing from Kenya's experience, he outlined key consumer concerns including hidden or unclear charges, aggressive debt recovery methods, misuse of personal data, lack of refund and warranty policies, misleading advertisements, fraud, and counterfeiting.