After nearly a decade of lobbying, Kenya has launched its national convention bureau a development the countrys MICE industry is calling a turning point for Kenyas global competitiveness.
The decision, announced this week, has been widely hailed by industry stakeholders as a strategic reset for a sector that has long punched below its weight despite Kenyas strong tourism brand, improving infrastructure and regional influence.
The Association for Kenya Business Events AKBE congratulated the Cabinet and the Ministry of Tourism and Wildlife for what it termed decisive leadership and responsiveness to sustained industry advocacy.
