Theres a lot of noise around AI right now, but the real question for our industry is simple: how do we grow people in a world where machines can now do so much? For decades, creative and strategic talent climbed the ladder by learning through doing. Juniors built their craft one pixel, one storyboard, one media plan at a time. Now, AI can deliver polished first drafts in seconds. It accelerates production, removes friction and gives even a newcomer the ability to create at a level that once took years to reach.
So where does experience fit in? And how do we protect the development of future talent?
The answer lies in reframing what it means to build expertise.
