When former FNB CEO Michael Jordaan invests, people pay attention not because of hype but because he has a track record of spotting businesses that solve real problems before the market catches on.
This time, his investment vehicle has backed Adbot, a South African-built marketing technology company led by CEO Michelle Geere.
The company has been quietly growing for six years, long before AI became a daily talking point, helping businesses run and optimise their Google advertising without the time, cost or complexity that usually comes with it. Adbot was built to sit in that gap.
