Industry stakeholders intend to move Gauteng closer to the heart of South Africas global destination marketing efforts including the revival of private sector-led joint marketing agreements with international travel buyers.
Destination marketing and the negative perceptions of the province on the global stage were core topics of discussion at a public-private sector Tourism Roundtable event hosted by the Gauteng Department of Economic Development GDED in Johannesburg on Friday, October 24.
SATSA CEO David Frost said the formation of joint marketing agreements will be a key focus area for the private sector working in partnership with SA Tourism and provincial tourism boards heading into WTM London from November 4-6.