Inception, a G42 company, and the region's leading innovator of industry-specific AI-powered products and enterprise business solutions, announced a strategic partnership with Visa, a global leader in digital payments, to accelerate the adoption of agentic commerce across Central and Eastern Europe, Middle East, and Africa CEMEA.
As AI agents begin to play a larger role in how consumers and businesses shop and pay, merchants and financial institutions need trusted, ready-to-deploy solutions that make these new experiences both secure and easy to implement. Through this collaboration, Inception will integrate Visa Intelligent Commerce into novel agentic commerce solutions enabling secure, autonomous commerce and AI-driven payment capabilities for merchants, issuers, marketplaces, and ecosystem partners across the region.
Inception and Visa will also collaborate to co-develop agent-based commerce capabilities that combine Inception's advanced AI stack with Visa's trusted payments infrastructure, and jointly support pilot programs, client demonstrations, and ecosystem-readiness efforts to help organizations explore and adopt agent-driven shopping and transaction experiences.
