Renowned Nigerian filmmaker, Kunle Afolayan, has said he would only return fully to cinema releases if filmmakers are not forced to exhaust themselves through aggressive promotional stunts, including dancing on social media, to sell their movies.
Afolayan made the remarks while speaking at the Lagos Business of Film Summit, where he reflected on the evolving demands of film promotion and the toll it takes on creators.
"For cinema, I'm one of the people who started the cinema gig, and dancing before anybody. I danced in London too, not just locally," he said.
