IBTM Africa, alongside WTM Africa at the Cape Town International Convention Centre CTICC from April 13-15, is positioned as a key platform for Africas MICE sector gathering international buyers, suppliers and a dedicated business events programme.
Reante Naidoo , Buyers Digital Director for WTM Africa, says IBTM Africa is now a core pillar of the show.
Over one third of WTM Africas hosted buyer programme has direct MICE influence, says Naidoo. Significantly, of those MICE buyers, 99 are senior decision makers who directly influence or control purchasing decisions. Theyre coming to Cape Town, from traditional and emerging source markets, to explore new products, establish new relationships and experience what South Africa and Africa has to offer.
