HUMAIN , a PIF company delivering global full-stack artificial intelligence solutions, and Adobe , a world leading creative and marketing software company, announced its partnership today at the U.S.-Saudi Investment Forum. The global partnership is set to redefine how cultural intelligence, creative tools, and AI infrastructure come together.
This pioneering partnership brings together a global creative and marketing software company with a sovereign AI powerhouse, to build personalized generative AI models and AI-powered applications that deeply understand Middle Eastern culture, Saudi heritage, values and religion. Together, the companies will develop a new generation of multimodal generative AI, spanning audio, image, video, 3D, and digital twins, built on a foundation of authentic, culturally relevant datasets developed locally in the Arab world.
At the heart of this partnership is the fusion of HUMAIN's "ALLAM" - the Arabic-first LLM - HUMAIN's sovereign cloud and next-generation data centres, and Adobe Firefly Foundry models. Adobe Foundry enables HUMAIN to create tailored, generative AI models unique to the Arab world, as well on-brand content for the companies they will work with. This combination will deliver culturally relevant and historically informed generative AI models, enabling people across the Middle East and beyond to create visually striking, culturally nuanced content.
