In an industry often defined by fleeting trends and a race for visibility, Funke Oshin-Akano, the lead strategist and founder of Phero Media, is shifting the conversation toward intentional, long-term growth. Her work is already influencing how Nigerian companies, from tech startups to renewable energy firms and educational institutions, tell their stories and stay relevant in a hyper-competitive market.
Were in a country where everyones trying to be heard at once, but very few are actually being understood, Funke said in a recent interview. My work is helping brands cut through the noise, not just to be seen, but to mean something.
According to Funke, many clients initially seek publicity but quickly realize they need something more fundamental - a clear sense of identity. Her public relations and media agency has a clear mission to move brands from momentary buzz to meaningful engagement.
People come to us wanting publish relations, but what they really need is a sense of direction, she explained. What do you stand for? Why should anyone care? If you cant answer that, no amount of exposure will save you.