Recent travel statistics from the National Department of Tourism suggest that several vacant executive positions at its marketing agency, South African Tourism SA Tourism, are impacting performance as international travel levels struggle to return to pre-Covid levels.
SA Tourism was established to market the country as a premier destination internationally and domestically. However, the agency has recently been marked by dismissals and resignations among decision-makers.
Currently, the CEO remains suspended the acting CEO, chief operations officer COO, and chief marketing officer CMO have resigned and the board is serving in an interim capacity. But the agency said it has made appointments in the executive to strengthen governance and oversight.
