Hassanein Hiridjee, the chief executive of Axian Group, is widening the companys financial services footprint with the launch of a new insurance subsidiary in Madagascar, a move aimed at a market where coverage remains limited for many households and small businesses.
Axian said VIA Assurance began operations in Madagascar on Wednesday, Jan. 28, after receiving regulatory approval to sell both life and non life products. The insurer sits inside Axian Financial Services, the groups finance arm, as the conglomerate looks for growth beyond its core telecommunications business.
Hiridjee has positioned Axian as a pan African operator spanning telecom, energy, real estate and finance, with thousands of employees across multiple countries. The insurance push fits a broader strategy of building everyday consumer services that can scale, especially in markets where formal financial protection is still seen as complicated or expensive.
