After a decade away from Johannesburgs fashion week circuit, Craig Jacobs made a compelling return, bringing his iconic Fundudzi label back to the city and onto the SA Fashion Week SAFW spring/summer 2026 runway at the weekend.
Fundudzi was founded in 2004 as a tribute to the richness of African culture. While he stepped away from the runway, his creative output never paused, continuing through carefully crafted, made-to-order pieces that reflect a slower, more deliberate approach to design.
I have shown on other platforms outside of Joburg, but I made a deliberate decision not to present in the formal fashion week setting about a decade ago because I could see how social media had changed the system. The thirst for immediacy, along with the rise of fast fashion, has changed the way we look at clothes, he says.
