Ethiopian Airlines has adopted Sabres AI dynamic pricing tool, SabreMosaic Airline Retailing.
The move will allow Ethiopian to adjust fares and ancillaries in real time, using Sabres market data and AI engine to personalise offers across all distribution channels, including the GDS.
'With SabreMosaic, Ethiopian Airlines will introduce new products and fare bundles more rapidly, apply AI-driven dynamic pricing for greater revenue precision and deliver tailored offers to travellers instantly,' said Roshan Mendis , Chief Commercial Officer at Sabre.
