Hassan Allam Properties says it plans to roll out new developments worth 14 billion Egyptian pounds 297.4 million in 2026, leaning further into hotels, sports and education as it looks beyond its core residential business.
Vice chairperson and CEO Mohamed Allam said the developer is preparing a dedicated hospitality brand that will oversee the companys expanding hotel pipeline and could also take on third party developments. The firm wants the brand to handle day to day operations, service standards and marketing for its own properties, while positioning it as a manager for other owners seeking an operator with local reach, he said.
Allam said the company is diversifying through partnerships with local and international entities, without naming potential partners or offering a launch date for the new brand. He described the shift as a way to balance revenue streams as Egypts property market absorbs higher costs and shifting financing conditions.
