du Pay, the advanced digital financial services arm of du, and Deem Finance, a regulated financial institution in the UAE, announced their partnership to launch Flexi Cash Loan, a new digital cash lending product designed to provide customers with fast, convenient access to short-term credit directly within the du Pay wallet.
Flexi Cash Loan brings together du Pay's digital wallet ecosystem and customer engagement, Deem Finance's regulated lending capabilities, and Airvantage's credit decisioning technology to deliver a seamless, end-to-end digital lending experience-removing friction, reducing turnaround times, and giving customers greater control over their short-term cash needs.
We recognized a critical gap in the market where hardworking expat communities, who contribute enormously to the UAEs economy, were being underserved. This lending product is built on the foundation of trust we have established through our digital wallet, enabling us with our partners to provide fast, transparent, and fair lending solutions to those who need them most.
