As global alcohol consumption declines and the focus on wellness increases, dry or alcohol-free tourism is emerging as a leading trend.
A report by SA Tourism indicates that it is emerging as a significant trend within the global travel and hospitality industry. According to the report, the trend is driven by GenZs and millennials as well as religious, spiritual and health-conscious travellers.
A new poll tracking US alcohol consumption, released by Gallup this month, shows that alcohol consumption among American adults has fallen to 54 the lowest ever recorded since tracking began in 1939. This is largely due to increasing evidence of alcohols adverse health effects. Even alcohol consumers are drinking less.