MultiChoice Nigeria has announced luxury tequila brand Don Julio as the headline sponsor of the 12th Africa Magic Viewers Choice Awards AMVCAs, signalling what organisers describe as a new phase for the continents premier film and television honours.
The partnership, sealed between MultiChoice, now a Canal Plus company, and Diageo, aims to elevate the AMVCA experience as the awards prepare for a refreshed edition in 2026. The forthcoming ceremony will debut as the Don Julio AMVCAs, marking a redesigned approach to celebrating African storytelling and screen excellence.
