Despite the growing dominance of digital platforms, printed travel brochures are not quite ready for the recycling bin.
Travel News recently ran a poll asking agents if, in the increasingly online world, there was still a future for printed travel brochures.
While 62 of respondents said no, 38 defended print's staying power and some key industry voices are among them.
Trusted sales to- b
Gary Mulder , MD of Beachcomber Tours South Africa, believes print continues to meet a need. While we feel there is less need for the number of brochures in circulation, there are quite a number of agents and customers who prefer the printed brochures.
Beachcomber believes that print brochures provide a tactile, high-quality experience that resonates with many agents and customers, especially for a visually-driven destination like Mauritius.