Designer Imprint made a stylish statement at the Mall of Africa this week. The brand hosted a celebrity-filled opening for his much-anticipated pop-up shop at The Sook.
The launch doubled as a fashion moment, with several well-known faces stepping out in Imprints signature pieces.
Actress and media personality Kim Jayde , who also served as the MC for the night, set the tone in a sleek Imprint look. Her outfit highlighted the brands love for clean lines and fluid movement. In the same vein, her outfit perfectly captured the balance the label is known for: elegant, modern, and unmistakably African.