Tourism Minister Patricia de Lille has called on the tourism trade and wider industry stakeholders to help shape a revamped Africas Travel Indaba from 2027, saying planning for the next edition must begin immediately after this years event concludes.
Speaking during an Africas Travel Indaba webinar update, De Lille said government wants to move away from a long-standing delivery model that relies primarily on departmental funding and instead introduce partnerships and sponsorships.
She called on tourism stakeholders, the creative sector and the broader public to submit ideas on how the show could evolve. We have been more or less doing the same thing for 40 years, she said. If you use the same business plan over and over again but expect different results, you are not going to get it.
