Softfootball reports that Chelsea Football Club has kicked off the festive season in grand style with the launch of its annual Christmas campaign, "The Magic of Blue", aimed at tackling one of London's most pressing social issues, loneliness.
Unveiled on Wednesday, November 12, 2025, via the clubs official X account , the initiative seeks to reach out to the estimated 700,000 Londoners who face isolation during the holidays. Partnering with the Chelsea Foundation, Chelsea Supporters' Trust, and several local charities, the club is calling on fans and the wider community to step in by donating gifts, funds, and time to make sure no one feels forgotten this Christmas.
In a surprise crossover moment, WWE superstar Jey Uso made a cameo in the campaign's promotional video shared across Chelsea FC and WWE UK's social media pages. His involvement gave the project a global boost, highlighting how the spirit of community can connect people from entirely different worlds.