Cape Town Tourism has launched a new domestic tourism campaign: You Dont Need a Holiday. You Need My Cape Town. Announced during Africas Travel Indaba in Durban, Cape Town Tourism has partnered with Travelstart for what it describes as an exciting creator-led journey.
The campaign will pair storytelling with flight deals, flash sales and promotional offers in a dedicated hub on the Travelstart platform.
Chief Marketing Officer of Cape Town Tourism Briony Brookes said: Cape Town offers some of the richest experiences youll find anywhere in the country and this campaign invites South Africans to see the destination through a fresh lens. We know travellers want experiences that feel meaningful, personal and genuinely worthwhile. Through local voices, creator-led storytelling and compelling travel offers, were showcasing a side of Cape Town that goes far beyond the postcard version. This city is worth booking at any time of year and we want South Africans to feel that.
