The City of Cape Towns latest campaign, This Is Cape Town , is now being rolled out over several months across six continents and 55 cities.
The campaign is being activated across high-visibility platforms and locations, including digital billboards and public transport advertising in precincts across target cities.
The focus of This is Cape Town is to ensure that global attention translates into real travel demand, real spend in our local economy and real job opportunities for Capetonians, said the City of Cape Towns Mayoral Committee Member for Economic Growth James Vos .
